Loveday Welcomes Sian Hammer as New Managing Director

We are delighted to announce the appointment of Sian Hammer as our new Managing Director. Sian brings an extensive background in strategic leadership, senior care services and a remarkable track record in the senior living, housing and care sectors.

Sian joins Loveday after serving as Group Sales & Marketing Director and Board Director at Audley Group. With experience in senior roles across healthcare and residential real estate, she is known for driving transformative initiatives and executing innovative commercial strategies. Sian is set to guide Loveday through its next exciting chapter of growth and development.

As Managing Director, Sian will be instrumental in driving growth initiatives, enhancing the culture of excellence and furthering our organisation’s commitment to delivering exceptional care to our valuable Members. Laurence Geller, CEO of Loveday & Co, extends a warm welcome, praising her leadership, “Sian’s appointment marks a new and exciting chapter in our ongoing journey of growth and evolution.”

Sian expresses her enthusiasm, saying, "I’m thrilled to join Loveday, a company renowned for its innovation and industry-leading standards. I look forward to working with the incredible team to elevate the lives of our Members and set new benchmarks in the senior care industry."

Everyone at Loveday is thrilled to welcome Sian to the family. We are looking forward to an exciting new chapter of strategic growth and care excellence, as we expand our homes and explore new innovative business ventures.