The Telegraph Feature - Making Dementia Care ‘hotel chic’

Our Chairman’s commitment to the industry praised in the Telegraph

We are proud to see our Founder and Chairman, Laurence Geller CBE, interviewed by the Sunday Telegraph in an article that charts his tireless work and campaigning in dementia.

Laurence is passionate about transforming the concept of care for those living with dementia and will stop at nothing to progress the industry. His commitment and enthusiasm shine through with every detail within Loveday’s Residences, which are inspired by his experience in running and owning luxury hotels. Both of Laurence’s parents had dementia and this personal experience has fueled his passion for improving dementia care and raising industry standards.

The article explains how Loveday, unlike traditional care homes, offers an unparalleled level of luxury and personalised care to enhance and improve the lives of all Members. Loveday provides residents with a five-star experience, including state-of-the-art clinical support and tailored social activities.

The article highlights how Loveday supports those living with dementia to continue leading a fulfilling life, maintaining their dignity. Laurence emphasises the importance and impact of personalising care and reducing the use of psychotropic drugs, as well as increasing social interaction and engagement, which are an integral part of each Member’s care plan. Residents enjoy personalised experiences which have included test-driving cars, private swimming sessions, lunch at the Ritz, chartered boat cruises, outings to the races, trips to Wimbledon and VIP tickets to a football game.

The Alzheimer's Society estimates that there are around 900,000 people living with dementia in the UK, a number projected to reach 1.6 million by 2040. While there have been significant scientific breakthroughs in dementia treatment and medication, providing quality care remains vital.

Laurence’s work extends beyond Loveday, as he established the Geller Institute of Ageing and Memory at the University of West London, focusing on dementia research and promoting the progression of the dementia care industry. Loveday is proud to benefit first-hand from these initiatives, setting the standard for improving care. Laurence is also an advocate for early diagnosis and campaigns for an increase in diagnostic PET scanners within the NHS.

We could not be more proud of our Chairman, and we continue to be inspired every day by Laurence’s commitment and vision to improve dementia care.

Read the full article on The Telegraph website.