Loveday Chairman speaks with Care Home Professional

Laurence Geller, Chairman of Loveday, shared insights with the editor of Care Home Professional into the forthcoming launch of Loveday Belgravia, a luxurious residence set to open in Spring 2025.

Set across seven floors, Loveday Belgravia has been meticulously designed to redefine senior living. It will feature a state-of-the-art hydrotherapy treadmill for rehabilitation, a cocktail lounge, an art studio and elegantly curated lounges on every floor. Inspired by mid-century modern design, Loveday Belgravia exudes the sophistication of a luxury apartment, with high ceilings, ambient lighting and a deliberate absence of institutional elements.

A life well lived

In the article, Laurence explained that Loveday’s journey began in Chelsea in 2016 with a prototype that quickly surpassed expectations. Subsequent properties in Abbey Road, Notting Hill and Kensington refined the concept further, incorporating feedback to elevate the standard of care and luxury. Loveday Belgravia represents the culmination of these learnings, heralding a new benchmark in senior living. Laurence’s vision is to create an environment where residents thrive and feel at home, offering what he describes as "a life well-lived" rather than a transition to institutional care.

Investing in the team

To achieve such high standards of care, Laurence explains how Loveday places significant emphasis on attracting, training and retaining highly skilled, compassionate staff. As Chancellor of the University of West London, Laurence has championed dementia care education; he founded the Geller Institute of Ageing and Memory. Loveday offers extensive training through its "Loveday Way" programme, providing carers with the expertise and empathy needed to deliver exceptional care. Competitive salaries, excellent working conditions and recognition help create loyalty and reduce staff turnover, which is imperative to the happiness of Loveday Members and creating a warm and harmonious home environment.

Research and care innovation

Laurence also highlighted Loveday’s dedication to research and innovation, investing in trials and cutting-edge technologies to enhance outcomes. Partnerships with leading therapists, medical professionals and hospitals ensure that Loveday Members receive the best possible care. Laurence’s commitment to continuous improvement and his passion for making lives better position Loveday Belgravia as a leader in redefining senior care in the UK.

Read the full article in Care Home Professional.