Our homes are designed to promote comfort and familiarity. Members are invited to decorate their suite with their treasured positions, which can include furniture, wall hangings and artwork. In one or our larger rooms at our Chelsea location we even built a fireplace with sitting area as that particular member enjoyed sitting by the fire on an evening as they did in the past. It is an attention to these finer details which helps ensure our Members are comfortable and happy.
The use of warm, inviting colours and luxurious fabrics ensures a homely atmosphere and whilst tonal contrast of colour, which is so important in design, does not necessarily mean stark and boring, it can present a challenge when trying to combine luxury with practicality.
Based on lessons learned and feedback from Members, their families and staff, we are now in the process of updating our design standards. We have no intention of standing still and are constantly endeavouring to innovate and explore ways in which we can improve both form and function. We also continue to research and trial new technology coming to market to assess their suitability and effectiveness when measured against existing systems.
Our Belgravia property, currently under construction and due to be complete in late spring 2024, will encompass a completely new interior design palette and design features that have worked well will be retained and those that have not worked so well, will be replaced. This learning process will continue as we grow and reaffirm our commitment to being the best in class at what we do.