Announcing Loveday Belgravia Spring Opening

Redefining Luxury Senior Living in London

In partnership with Amazon Property, Loveday is poised to transform the senior care landscape in London with the highly anlticipated opening of Loveday Belgravia in Spring 2025. This groundbreaking colaboration blends the finest in British luxury, world-class hospitality and bespoke senior care into a truly unique offering.

Loveday Belgravia: A masterpiece of design and innovation

Set in the prestigious Belgravia neighbourhood, this 41,000 sq. ft. residence redefines luxury senior living. With each suite costing over £1 million to build, the property reflects an extraordinary level of investment, ensuring unmatched quality and comfort for every resident.

Inspired by mid-century modern design, the interiors radiate warmth, sophistication and timeless elegance. Every detail, from the stylish lounges on each floor to the state-of-the-art facilities has been meticulously crafted by world-renowned designers to create a haven of tranquillity and style.

Exceptional Facilities and Amenities

Spread across seven floors, Loveday Belgravia offers an array of world-class amenities, including:

• A state-of-the-art gym and hydro treadmill for rehabilitation and physical wellbeing
• An art studio for creative pursuits
• A cocktail lounge to unwind in style
• A hair and beauty salon for ultimate self-care

Beyond luxury, Members will benefit from comprehensive wellness programmes designed to promote vitality and enrich their lives.

Introducing the Founder’s Club

At the heart of this innovation is the exclusive Founder’s Club, a one-of-a-kind membership experience designed to set a new standard in refined living.

Founding Members of Loveday Belgravia will enjoy unparalleled privileges that reflect the sophistication and exclusivity of the Loveday experience. As part of this elite club, Members will be able to:

• Choose their ideal suite: Select from 44 impeccably designed suites, each tailored to provide ultimate comfort and style
• Indulge in curated luxury: Enjoy bespoke gifts from iconic British brands such as Jo Malone, Fortnum & Mason and Aspinal of London
• Savour personalised experiences: Have a signature cocktail crafted in their honour and relish an ambience that epitomises elegance and distinction

The Founder’s Club celebrates Loveday’s commitment to creating a lifestyle that is not just lived but cherished, ensuring every Member experiences the best of what Belgravia has to offer.

A Shared Vision for Excellence

Laurence Geller, Chief Executive of Loveday, highlights the unique collaboration with Amazon Property:
"Loveday Belgravia is setting a new benchmark for success. This partnership has not only achieved but exceeded our vision of integrating personalised senior care with top-tier hospitality. This is not just a care home; it’s an extension of a life well-lived, a place where Members feel valued and inspired to continue their personal journeys."

Charles Gourgey, Chief Executive of Amazon Property, echoes this sentiment:
"Our collaboration with Loveday has culminated in a facility that seamlessly combines exceptional design, cutting-edge care and unparalleled comfort. We are proud to contribute a building that will enhance the lives of all who choose to live here."

A Legacy of Care Beyond Compare

Loveday’s ethos, Care Beyond Compare, is evident in every aspect of the Belgravia residence. From innovative care services to enriching experiences, Loveday continues to push boundaries in senior living. With existing locations in Chelsea Court Place, Kensington and Abbey Road and new developments on the horizon, Loveday is steadfast in its mission to provide extraordinary care and hospitality.

Secure Your Place

As the opening of Loveday Belgravia approaches, the exclusive Founder’s Club offers a once-in-a-lifetime opportunity to become part of something truly extraordinary. Be among the first to experience the pinnacle of luxury senior living in the heart of London. Connect with our experts today to learn more.